I have been a graphic designer for over 13 years in Chicago. I have worked with many interesting and diverse clients and never thought I would work for one “client” exclusively. Design isn’t just about making things pretty but about understanding a need, developing messages and clearly communicating these to people through different media and channels.
So why did I join a hearing aid manufacturer?
A former teacher of mine, Marcia Lausen, and one of her staff designers, a former classmate, contacted me about a potential in-house job at Phonak. They introduced me to their 10-month research of the industry and showed concepts they had developed at studio/lab, a design studio.
Their research informed The Phonak Gain Initiative (PGI). PGI is about changing the conversation and strengthening the relationship between hearing aid customers and their hearing care professionals. “The conversation” has been, and still is, about the struggles of being hearing impaired, the fear of not being “normal”, the sadness of losing one’s hearing and other health conditions that can be associated with hearing loss. Continue reading